The conundrum (and, yes, I know it’s boring to bring up) is that to be a creative with an audience, you have to find people who might benefit from your work. In today’s world, that means finding them online. But to find them, you have to spend time thinking up ways to virtually “connect” on social media when you’d rather be exchanging ideas with an actual person.
And, look, you have to make the connecting feel real. Not too real because that’s weird. But certainly not fake.
You have to do this while everyone else in the entire world is also connecting in the same giant room, at the same time, and you have to try not to feel too depressed that no one’s listening to anyone else.
It’s like going back to high school, only meaner, plus you will never graduate, and the principal is selling your data.
There’s got to be a better way to find your tribe. I don’t know what that way is. I’m just wanting to believe it exists.