My kids are taking a government class at their educational co-op. They each ran for a different class office as part of a unit on the electoral process.
Two of them campaigned, which felt a little awkward because they were running against good friends. My middle teen hardly tried at all because he found out he was running against his closest friend (not by choice), and he was tempted to drop out of the race altogether.
Elections were yesterday. All of my kids won their offices, and not by slim margins. Their reactions to their victories were decidedly mixed. On the one hand, they couldn’t help feeling the rush of success, the satisfaction of a return on their efforts. On the other hand, they felt downright blue because the people they beat were visibly dejected.
My husband and I haven’t taught our kids to view life through the “everyone gets a trophy” mindset. They regularly engage in activities that require them to compete against themselves and others. They play sports where, after all, the point is to win.
Still, they couldn’t help wondering if their friendships would be the same the day after the election. And, in the end, friendships are more important to them than winning.
In the writing world, authors are expected to market themselves. Many of us balk at the idea because it feels like we’re saying, “I know you only have so much time, and there are millions of books to read. But you should read my book and not that one over there.” Feels like a campaign, kind of. Vote for me, not that guy. And it rubs some of us the wrong way.
But I have to remind myself that, really, marketing it ISN’T like an election. Elections are about scarcity (there’s one position and many people want to fill it). While it’s true that there ARE a lot of people writing, there are lots of people reading, too. Marketing, then, is really about finding your tribe and offering them something that will benefit them. If I can think like that, I can move forward with joy.
In the meantime, I remind my kids that people voted them into office for a reason. They have an opportunity to be wise, kind, and fair in their dealings. They can make important decisions. It’s not a bad thing to win, sometimes, because it means you have a chance to do good for others.
Which is how I want to use my words: to do something good for others.